François Royer Mireault Joins Landerz as Head of Marketing
Montreal-based startup Landerz continues its expansion with the appointment of François Royer Mireault as Head of Marketing. With 15 years of experience, François brings robust strategic expertise to the growing Proptech, which is developing its platform aimed at accelerating the search, purchase, and sale of land.
The success of numerous economic and social projects relies on the ability to identify, evaluate, and execute land transactions more efficiently. Landerz aims to simplify this intricate process by providing brokers, buyers, and landowners with the best data, technologies, and value-added expertise.
Holding an M.Sc. in Marketing from HEC Montreal, François has notably worked within the dynamic online commerce team at L'Oréal Canada. He has also distinguished himself as a strategist at the lg2 advertising agency earning over 30 industry awards. More recently, he has devoted himself to the growth of Canadian startups, collaborating with over 50 high-tech, bio-tech, and B2B companies as a marketing consultant. Actively involved in the industry, he has recently served as a marketing coach at accelerators District 3 and La Piscine, as well as a lecturer at HEC Montreal. He sits on the boards of two Quebec companies he's helped grow from day 1: Elevent and Le Buck.
"Landerz is pursuing ambitious goals in terms of visibility, recruitment, and customer acquisition. We are heavily investing in our technological product and in our services for real estate developers. We are thrilled to welcome François, who brings a recognized expertise in brand management, digital communications, and customer acquisition in the technology sector," states Nadine Fournier, Co-founder, and Chief Product Officer at Landerz.
Founded in 2020 by Simon Boyer and Nadine Fournier, Landerz specializes in the research, purchase, and sale of lands for residential, industrial, commercial, or institutional development. Through its technological platform and advanced expertise in real estate development, Landerz generates hundreds of land opportunities and connects with over 4500 qualified buyers.
